The point is marketing in bike industry. Made a comment on my agreeing with it being (too much) marketing. Didn't know so many users would get upset. Probably, this is a wild guess and thinking out loud, most of them got into the hype and hence trying so hard to somehow convince themselves that it is not a just clever marketing, but some real, measurable improvement.

Apart from being off topic, this discussion is becoming pointless, since we seem to be talking about different things.