I bet a pair of metal shears/heavy duty scissors would go right through that.

Another gimmick for people who don't want to horror of having to carry an extra pound or two for a U-lock.

Their site says it's "more secure than a cable lock" but still only for "short term theft opportunities" so not as secure as a U lock. What's the point then?

I wouldn't trust any of my bikes to it. Plus, being brightly colored, people can identify that specific lock from far away, and if they know they can break it, may just take a trip over to your bike to do so.