That video is insulting to intelligent riders ... hilarious for thieves, I bet.
Thing is ... it Might be better than a similar cable. If they wanted to impress serious buyers, they should have shown how long it took to get through with the dikes they used---which were a reasonable pair of pocketable dikes which a thief might have, or a semi-honest person might have in the toolbox in his car or truck. if it took longer than a cable lock ... I might stop to think. As it is ... I will wait until a serious test video is released.
As was also noted ... how about a hammer and chisel to the lock body?