Flandria was a Belgian brand owned by the Claery family. There involvement with bicycles started in the late 1890s as a result of their blacksmith business, however they did not dedicate entirely to bicycles until the mid-1920s establishment od Claery Bros. Ltd. The Flandria brand was introduced circa 1940. In the mid-1950s there was famous feud between two of the brothers, resulting in the factory being split in two, with one brother retaining the Flandria brand and another setting up under the Superia brand.

From 1959-1979, Flandria sponsored a highly successful pro racing team. The company fell on hard times with the shift towards Japanese products in the 1970s. This led to the merger of Flandria and Superia in the very early 1980s and the eventual demise in the mid-1980s. However, the brand still had high recognition and was resurrected in the early 21st century.

While not a large manufacturer, Flandria did produce a full range of models, from entry level, up to pro grade. In this vein, they were much like Peugeot and Raleigh, though on a smaller scale.