I live in an area where there are a lot of affluent riders who MUST have the latest and greatest. Now that Campagnolo has announced their hydraulic disc road brakes I am looking forward to the day when I can purchase a top quality carbon bike (with rim brakes) for dimes on the dollar and find out what the carbon excitement is all about.
Oh, and it will have mechanical shifting since that too will become passe in a couple years if it hasn't already.
Brent