I am a strong disbeliever in the "Target Fixation" theory. If it was real, every drunk would drive into every car with tail lights ... or at least, every car using a turn signal. They would also drive into cops at roadblocks.

If a driver is so drunks/he will drive into ta blinking light, said driver would rive into Anything and not know it was there.

A blinking light seems more likely to get noticed ... based on a few things I have read (none directly involving bikes) and my own experience passing cyclists. it will take a ton of actual science to change my mind.

As for colors ... meh. I tend not to wear black or dark gray at night, but i also assume any car out at night has headlights ... and I have full lights myself.

That said, my favorite warm garment used to be a black hoodie and no one ever hit me when I was wearing that. Maybe passing drivers assumed i was strapped.