Originally Posted by
Jarrett2
Where is their Strava?
How is Strava pushing me to be like a professional athlete, any more that say organized leagues are pushing hockey or golf to be like pros?
If I walk into a hockey shop, I'll see very prominently displayed the sticks the pros use. The blade curves are all named for a prominent athlete which uses a similar curve that particular company sponsors. I'll see the likes of Sidney Crosby and Alex Ovechkin all over the shop, and slogans like "The skates the pros wear" pushing, well, the skates the pros actually wear (which, if you want to talk about the cost of a bike, think of dropping nearly a grand on a pair of ice skates because the pros use them
)
Any hobby or sport that has a visible professional counterpart uses the top level folks to sell to the recreational crowd. Telling someone they will perform like a professional, regardless if we are talking LeBron, Phil Mickelson, or Chris Froome, is a very effective way to sell goods.