Like other people on this subject, I could tell you what type of saddle I use, but saddles are such a personal choice. What I ride on is perfect for me. The way I decided on my saddle wasn't some voodoo ritual. I told my LBS that I was looking and they set me up on their in store trainer with a lot of different choices. I love my LBS. Bought the most comfortable saddle I have ever stuck my brains on and it fits the philosophy of my bike, "All day comfort with a little speed and climbing thrown in".
Oh yeah, I got a 10% discount because of my club affiliation. Don't be afraid to ask for favors from your LBS. If it doesn't cost them money they will most likely help out. If you feel uncomfortable, or they are uncooperative, find someone else. Having a long term relationship with my LBS is important. They will be the ones insuring that I am on a working bike throughout the years.