I've known people (on the internet) to not be able to see through the name Schwinn. To them, every Schwinn from Paramount on down was a 60 pound paper boy bike.

I didn't realize the same sort of thing applied to Trek as well.

Yeah, I get that Trek is "The Borg" of a corporate entity and assimilates anything that gets in it's way, but the 70s and 80s Trek was a bike company that only made good ****.