Let's be realistic though. While McNulty is doing really well, outside of the smallest of small racing circles, no one could pick him out of a high school line up let alone reference him as a driver to get kids into the sport.
Locally mountain bike is all the rage for the Jr's. There is a high school league and the coaches make it fun. So, more kids come out and it's growing. I don't think there is a realistic career path there now, but it's moving in the right direction for growth.