Speaking as somebody who dropped out of cycling about the time that Trek was the incredibly neat new kid on the block, then came back 28 years later when Trek is the big mother***ing 800lb gorilla in American cycling. And they're supporting (dare I say his name) Lance Armstrong.

To me, Trek is the bicycling equivalent of the Chevrolet Corvette. Wonderful performance and quality for the buck, but absolutely no snob value whatsoever. Any schmuck who wants to pedal around the neighborhood, and has a quality bicycle shop within reasonable distance, can own a Trek.

At the risk of pissing off a lot of long term friends that I've got here, there's a certain liking of snob value in the bikes you own. Thus, a good bit of the resistance towards the marque.

The fact that their top of the line bikes are every bit as good as all those super-expensive Italian and French marques, and hell, they're just as good as a lot of the get-on-a-two-year-waiting-list custom marques definitely annoys some people.