I don't know if you know how the system works...
When we ride Bicycle , we are treated like second class citizens - "Rich people drive Cars, Poor people ride Bicycles" is the message they tried to pound into our heads (until we started wearing helmets)...

And that's a big Lie. Poor people can NOT afford Bicycles. Rich people can afford cars, bikes, horses, yachts, private aircraft, etc...
Maybe the vanishing (lower) middle class realizes that they have to CHOOSE between a Bike OR a Car... But most (upper) middle class kids had Bikes , and the parents drove cars.

The Poor can afford NEITHER a Bike NOR a Car.

And they want Teenagers, while their minds are malleable , to choose a Car over a Bike, because they make more money selling them a Car .