Originally Posted by Andy_K

You don't, and I think this bike illustrates why. It's cost prohibitive. I don't know what it costs to manufacture a frame from 853, but all the ones I've seen recently (lugged or not) have had an asking price well over $1000 for just the frame and fork. At that price point, you're competing with custom frames and well-preserved vintage frames. I'm sure there's a market for it, but it's got to be small.

For instance, I have enough disposable income that I could afford this bike if I made it a priority (meaning I'd have to cut back all the other bike stuff I wanted to buy). The chrome lugs hit my happy button. The fact that they chose to use a threaded headset keeps me looking. I absolutely love that it's 853. I even prefer new components. Yet the most I'll do is look and nod approvingly.

Why? Mostly because a bike has to be something special for me to be willing to spend that much money on it. Even if they cleaned up all the minor nits I have about the appearance (like the head badge and the graphics), at the end of the day it would still be a Voo Doo, which isn't bad but really doesn't do anything for me. I'd rather have a top end frame from one of the classic builders like De Rosa or Colnago or even a high end Raleigh, even though I'd be looking at Columbus SLX or Reynolds 531 tubing.