Performance Bikes does offer good deals if you can wait for the sale ... you can also get triple points.
Bikes Direct is always there.
Free lifetime adjustments really don't matter unless the store happens to be nearby.
"Lifetime adjustments" depends on the shop. The bike should need adjustments after the first few hundred miles (cable stretch) and not again until the cables need replacing. Probably the shop will be happy to get the business when you need new cables .... free "adjustment" but pay for parts and labor for the cables ... and maybe the shop will do the stuff for which people like some shops ... tips, trail maps, the odd free repair or low-price repair when you think ti's a catastrophe but it's not ....
Really, you need to know how to change and adjust cables anyway--with barrel adjusters on every cable nowadays, it isn't rocket science.