Originally Posted by
jefnvk
Just pointing out that they do the exact same thing. Show you an MSRP that the product is never sold at, to give you the impression that you are getting a good deal. I know Jenson does it too. Amazon did the same until recently. Retail shops thrive on that marketing strategy, to the point JCPenny got clobbered when they actually tried a reasonable MSRP on their clothes, instead of running perpetual "sales" that were de facto regular prices.
It is a common retail strategy, nothing more, nothing less.
Its called marketing and its as old as the use of money. It works on people who don't shop around. They use it on food, clothing, cars, houses, anything you can sell. I ignore it and shop around.