I picked up my first new road bike in 20 years this year, it came with disc. No difference in price between it and the non disc version. For my riding level and weight, the weight penalty of disc really doesn't matter to me. I haven't noticed any difference between rim and disc brakes while riding. When I squeeze the lever, the bike stops, and that's what I need it to do. On one of my last group rides I made a bad decision to take a drink when I didn't know where the next turn was. Turns out it was A LOT sooner than I expected. I was able to grab a handful of rear brake while holding my water bottle, avoid the crash and not lock up the brakes. I am not saying I could not have done this on rim brakes, but I was impressed with how the discs were able to help me avoid taking out the other 3 riders.

Plus to the uninformed it looks like a more expensive bike, then it actually is, when I have it mounted on the back of my car.