All for the low low price of leaving your GPS running 24/7 so Apple always knows EXACTLY where you are, where you've been, how long you were there, etc etc etc.
I never enable my location services on my phone unless it's for 2 seconds to get directions or something. I cannot stand the idea of my phone knowing exactly where I've been at all times.
I can live it it knowing what tower I was on and being able to tell where I was within a mile or 2 in any direction, but being able to tell which sidewalk tile I was standing on at any given second never sat well with me.