Originally Posted by
carleton
The bike industry thrives on making us think we need something that’s “stiffer”, “lighter”, or “faster”. When I worked in a bike shop, during training the owner told me that the key to selling high priced gear is to drop those three words during your description of the product and they will buy it.
He was right.
It's funny you mention that. I was "working" at my local shop several years ago and trying to help someone with a bike purchase. I was giving them all the details and specs and intricacies of each model.
After they walked out, the manager said, don't bother with all that, just tell them the better one is faster.