IMHO they not only survive, but thrive from being one of if not the best in the business.
Originally Posted by
T-Mar
To list all the Sugino models would be a huge task, as they were founded in 1910. For most American members, their first exposure was probably the swaged Maxy crankset of the early 1970s, which brought cotterless aluminum cranksets down into the upper entry level price range. Variants of thier Mighty crankset were found on many high end, boom era, Japnese bicycles. Their 1981 TAT crankset popularized the 74mm BCD, allowing 24T chainrings. Their visibility started declining the late 1980s, with the spread of the group concept and self-branding of components by bicycle manufacturers. Consequently, many of their products were branded other than Sugino. However, they managed to survive and are still in business.
https://www.suginoltd.co.jp/us/