I love the smell of good marketing when the technology actually advances. I look at a few of my older bikes (with caliper or cantilever brakes), one with down tube shifters and the other two with bar ends, and I see obsolete technology that isn't fun anymore. I also see cultists who reject technology advances the way I resisted leaving toe clips and straps to go to platform pedals. Somehow there's a cult that rejects gear changing of any kind, and claims Single Speed makes them stronger, better cyclists. Well, maybe it does (my knees disagree) but to each his own, eh? All I know is that if new technology means another reason to buy a bike, I'm in favor of it. I just have to figure out how to get rid of the old ones.