Seen how everything changed during the project after te end of the kickstarter campaign (at the launch of the kickstarter campaign, there were several people in the project, not only Peter, there was a titanium experienced manufacturing company associated, it was never considered or at least never communicated to backers that their money would be used to build a factory..) I do not think Peter had any valid business plan when starting the kickstarter !

And please do not tell us that the factory was needed because of the huge number of backers, more backers and more bike to build can only reduce the price of manufacturing by a sub-contractor because all fixed costs are amortized on a much bigger number of bike.

The only problem is the time needed to build and deliver a bigger number of bikes, what cannot be solved by building a factory, building a factory only increase the project timeline. It also increases the risks because it adds the risks of manufacturing problems to the risks of bike design problems.