A brochure from a couple of years ago said they have been around for 100 years. One of the close LBS sells Fuji. Most of my friends have Fujis. I have two and have owned three. I also worked at the shop a few years ago. Every time I compared prices it seemed like they were always less expensive when compared to a similarly equipped other brand. Around $100 cheaper most of the time. I ride my 2003 Roubaix on a century about every other week. I do centuries every week on different bikes, I get a lot of chance to compare similar bikes on the same route. My 105 10 speed Roubaix is my most comfortable century bike. I did upgrade the stock wheels to Ksyriums. And it's faster than the 21 lb weight would lead you to believe. Pretty close to my 18 lb Litespeed. I have recommended Fujis to friends, they are all happy.