Originally Posted by
indyfabz
It's targeting the large and growing number of people who at least believe they have celiac disease or non-cealic gluten intolerance. Both can caused GI problems.
Sure - I agree with that, but my question was whether or not GF was perceived as 'healthy' and, along those lines, whether GF labeling was deceptive by insinuating some kind of health benefit. Some here evidently believe that it is deceptive even though no claims are made.
Originally Posted by
BillyD
I believe the label leads some consumers to believe that the manufacturer is looking out for their well-being in general. As well, ANY altruistic label is probably seen as a plus for the product, especially when compared to a competitor with no such labels, regardless of the fact it's irrelevant. This is the kind of stuff market research has found effective for decades.
Originally Posted by
DougRNS
Yes. You have a brain, many people apparently don't. like [MENTION=2795]Trsnrtr[/MENTION] said, a sugar cube labeled fat free to some people means you can devour 15 pounds and you'll lose weight.
So are we blaming marketing or are we blaming customers? Along those lines, I just came back from the grocery store where many of the items were labeled "Organic." Is this also deceptive marketing that insinuates that Organic is healthy or is the labeling simply informational in this case?