Media, sorry, I did not mean to leave out the rest of the world in my original post. After living in the Netherlands for a while, I was amazed to hear what I consider 'standard equipment', is an option to be added to the 'basic' bike elsewhere.

There are two main brands here (Batavus and Gazelle), but the brands known the world over (Giant, Trek come to mind) are sold here as well. I have no idea how they are marketed here and I'll stop by my local shop and speak to the owner.

One thing I'll mention here and my daughter pointed this out. The overwhelming majority of bikes sold here have conventional handlebars ... one sits upright on the bike. She (and I) find that much more comfortable when riding (as opposed to the racing bikes with their racing handlebars).