Originally Posted by
Metieval
What I find interesting is a few years ago Trek called their Crossrip a gravel/adventure bike. They now call the Crossrip an Urban/Commuter. With gravel bikes being Domane gravel, Boone, and Crockett. Yet, their boone and crockett are also their CX bikes. Good job Trek on not even knowing what you were selling! lol
They know exactly what they're selling-the boone, domane and crockett have a higher price ceiling. Now that they know the market supports that, they're going to serve it. In a way that doesn't require the design and tooling of a new bike.