The world would be a different place if we were all more a little like Mr. Rogers.

Anyway, I occasionally buy stuff from RBW, when it fits into my budget, even though I can buy most of what they sell at cost. Will I ever buy a new frame, or a complete from them? Probably not, but they serve (as someone else noted earlier) a segment of the cycling population that the industry itself doesn't--arguably, a bigger segment, even. Grant/B-stone/Rivendell seems to always be one step ahead of the curve, to their detriment, sometimes. Hybrids, big tires, 650B, etc...You can even see inklings of baskets on racks on "high performance" touring bikes. It would be a shame for that to disappear over a few hundred $$$ that I can spare over the course of a year. Call it a donation, whatever, but to paraphrase, a neighbor needs my help, and I'll do what I can. Is it an objectively good use of money? Probably not...but what it is is supporting a cause that I believe in.

(note: I might be biased, having worked for bicycle shops in some capacity for the last 8 years. Even the best run shops get really tight on money in the winter months. In an 'industry' where it's the norm to fire 50%+ of your staff for 3-4 months out of the year, well, RBW is worth holding up as an example. Maybe not of a company run for pure profit, but certainly of one that is a pillar of the community.)