I have a Sam Hillborne that I bought used on craigslist and a bunch of other rivish bikes, so I feel like I have benefited at least a little bit from the Petersen philosophy over the years. Interestingly, I have never bought anything directly from Rivendell because everything I have ever been interested in was available cheaper somewhere else. If I ever spend Rivendell money on a frame, it probably won't be another Rivendell, so I'm a little conflicted. I'd like to see Rivendell stay in business, but if I get some of the gift cards it would basically be a donation. I'll have to think about this one.