I think I was the only person who actually road a bike at college from 70-74, an Orange Schwinn Varsity wearing my heavy blue Pendleton plaid coat, heavy 10 speed yes, but at least 20lbs lighter than the three speed Schwinn Corvette it replaced. Security was a wrap of chain run through a worn out bike tube and a Master lock of some kind. Kind of a hippie barbarian look when I wore it slung over one shoulder, didn't see to much interest from the bikini side of the track.
Yes, lusted for a Paramount, but was blown away by the Teledyne Titan in the LBS window and the price-$600.00! You could get a real car for $600.00! My Olds F-85 six with column shifter, does anyone remember "three on a tree"(?) even had an 8-Track with two rear speakers, Led Zepplin and The Who's -Who's Next never sounded as good on road trips to the coast or up into the mountains.
Funny their catalogs changed soon after the picture that started this post, lifestyle pictures went out the door and just bike pictures staged without people followed. But the lifestyle pictures are a hoot, wonder who was coming up with what they thought we were, marketing seemed to be torn between leather helmeted racers or no helmet at all racers or preppies, surprised none of them weren't smoking a pipe....uhmm....that's a tobacco pipe....of course....LOL.