Originally Posted by
InOmaha
Every Thursday, during decent weather months, there is the TacoRide here in town. It's a 20 mile ride on a crushed gravel trail with a stop in the middle at a bar for margaritas and Tacos. Easily half or more of the hundreds of participants are women.
So I think margaritas are the key to success.
We have a Trek store that has been doing a Taco Trek on Tuesday’s since they opened a few years ago. It’s brilliant marketing. It’s truly a beginners ride, it’s only 30 minutes. There are tons of women, probably half of 200 participants, and lots of us have since purchased Trek bikes. It’s been a great way to get more people into riding, myself including. The other LBS in the area have some group rides but they’re not as appealing to true beginners and they’re not very well marketed or advertised. I’d really love for them to build up to a longer option. I usually ride from my house and back which gives me a few extra miles.