I am not sure it would actually be any cheaper that way. The only advantage might be getting some obscure computer mount they don't offer, or a mount for the light/camera that might fit a Varia headlight or some Bontragers that don't use a GoPro style mount. I already knew it was from F3Cycling, didn't know it was a kickstarter. I generally stay away from Kickstarter and Indiegogo and other crowdfunding sites.