Originally Posted by
carleton
My guess is that the cost was the actual engineering and wind tunnel testing to find the best configuration of custom aerobars. Not just making a one-off set.
Wiggins is the type of athlete who would want to try a dozen bars in the wind tunnel, half-of which would probably be off-the-rack and the other half custom molded from scratch.
Wiggin's bars for the Hour were 3D printed Titanium. There were a few iterations and that's where the high cost came from.