1. 110 KGF for a 36H front? Should only need 90-95 KGF.
2. Stress relieve + lubing crossings and a few miles of use normally makes the noise go away.
I would wipe that rim down super clean, put a bright light on it and closely examine the holes, their integrity and check for discoloration around them.
There's a possibility you've already killed the rim via overtensioning + use - with the new tires at high PSI revealing this. The fact that you get HUGE swings in tension readings inflating and deflating lends to this as well...
100-110 KGF is what we are typically looking for on the drive side of rear asymmetrical wheels and asymmetrical disc wheels in 32 / 36 hole.
...not symmetrical fronts.
=8-(
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5000+ wheels built since 1984...
Disclaimer:
1. I do not claim to be an expert in bicycle mechanics despite my experience.
2. I like anyone will comment in other areas.
3. I do not own the preexisting concepts of DISH and ERD.
4. I will provide information as I always have to others that I believe will help them protect themselves from unscrupulous mechanics.
5. My all time favorite book is:
Kahane, Howard. Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life