It's certainly the largest you'll find. I'm native to the Illinois and Iowa areas and was surprised by the people who appreciate the ride from all over. I met one fellow along the way from San Diego who had ridden several times and kept coming back. I ran into an 81 year old from Indiana who was riding for like the 6th time. Characters abound. The towns go all out for the event. The atmosphere is like that of a rolling carnival, but yes, you do see a lot of corn. Will I do it again? Someday, but there are a lot of other things to do first. Was it worth doing at least once? Certainly.