No, it is not just you. It is, in fact, a chronic cancer, a long-standing malaise afflicting this channel. It particularly common among those whose bikes are made in, say, London or Eugene, and who, as a result of having to pay much higher prices due to higher labor costs, automatically equate higher price with higher quality. To justify the higher price, they need to establish a (specious) hierarchy on which, of course, they confer upon themselves the highest rung. The flip side of that sorry coin is a need to denigrate, smear, question (you know, Trumpist tactics) competitors or competing visions. The psychology is quite transparent, if not even understandable.