Unfortunately for every article like that there are dozens of posts on Facebook saying things like, "We didn't wear bicycle helmets, we rode in the back of pickups, we didn't wear seat belts, and we survived!" Well you may have survived but not everyone did. Without safety equipment it's just a roll of the dice. Why not give yourself better odds?

And now I expect to see the "helmets don't increase safety" crowd soon with their "I never wear a helmet and I'm fine" arguments. My personal favorite is, "you don't need a helmet, just ride safer."