Big fan of the Sirrus here personally, but any of those should work (never heard of Norco but I'm assuming it's comparable).

Really it sort of comes down to what kind of bike shops you have around you and how their service is. We have two main smallish chain ones, one is a Trek dealer and the other is a Specialized dealer (amongst other brands), and the Trek dealer shops are awful enough I wouldn't buy a Trek on that alone, whereas the Specialized dealer has been great.