Afterthisnap- i hear what you are saying about the HS's being a glamour product, and i do agree. but when you work in a shop, why shouldnt you buy the best there is? if i didnt get parts so cheaply, i wouldnt have anything from king!
and onto the ISIS thing-- yuck. ive seen way too many failed ISIS BBs, and even ****ed up crank arms that start loosening up. IMO octalink is a better interface, and seems to have a lower failure rate from what ive seen. everything is going to 2 peice, but there will still be lots of people like me searching for that NOS titanium square taper BB, regardless of the added flex.