You are correct. They are basicaly a TREK/hybrid/cruiser shop with some really good employees. One of the mechanics though had never even heard of Phil Wood when I came in, but he was new. The regulars there who I've come to trust know his stuff and quality of it. They didn't have any catalogs on hand though, they had to call him to place the order. Still it feels good to support the only local shop in my area (maybe the only one in Norfolk I think - and they did make a pretty penny off of the sale)