In LA items are rented out all the time for filming, photoshoots. The cost of the rental is the value of the item, then returned, its condition is assessed and there is a minimum fee Plus wear/tear/damage.

Anything less is just a student film or worse.

As an aside, I got a string of emails from a fellow who wants me to "star" in a 60 sec promotional video… no cost to me.
​​​​​​​My time has value, no dice.