Thread: Why is it?
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Old 06-15-18 | 08:34 PM
  #6  
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Dave Cutter
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From: D'uh... I am a Cutter

Bikes: '17 Access Old Turnpike Gravel bike, '14 Trek 1.1, '13 Cannondale CAAD 10, '98 CAD 2, R300

I worked in a mens store some years ago. There was many theory's as to what compelled customers to make purchases, often of products they didn't really need. Seeing empty shelf space, or a half-empty rack, and "clearance signs"... was supposed to give the impression of selling out-of-stock and create a sense of urgency to buy. It costs Performance NOTHING to show that stock is selling out. And... it may promote a feeling of needing to buy what you want... while it's still available.
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