Those November wheels are identical to the "Ventus Premium" wheelset from ProWheelBuilder.com, which are $575, and you can specialize the build for spoke count, type of spoke, hub color, etc. Or you can save a bunch of money by going with Bitex hubs (the "standard" wheelset is $370,) and put that money somewhere else (upgrade spokes, if that's your thing.) I just got my second set of Ventus Standard wheels from ProWheelBuilder, absolutely zero complaints. I can't bring myself to spring for White Industries when I have +10k miles on Bitex hubs and they spin like new. I could completely replace the hubs several times over and still be ahead.