So I've started down the road to convincing myself I should get a new bike. What I find somewhat disappointing is that many models I'm considering are only available in a matte finish and that finish is almost 90% black or dark grey. The Trek Domane is currently available in a gloss red that's very nice but being this late in the season (Yes June) the largest size frame is completely sold out for the model year so forget color choice. Next year it's black with a hint of orange on the logo and decal.

I want to know why most carbon fiber bikes are matte and black to boot. Is there a functional reason on Matte? Is there a market driven reason that they're all black or dark grey? I like gloss and I like colors, does everybody want a bike that's a great camouflage for a blacktop road?