I've never liked matte black. In an ironic twist of fate, I am now an owner of a matte black carbon disc bike. Only because the bike itself is bad ass, I got it for a great price and there were no other color options. To clean it I've been wiping it down with Clorox multi-surface cleaner (non-bleach) and it actually darkens it a little and makes it look better. It is what it is. I wish the fad would die out, it's been going on for a decade now.