Trek is giving a little more choice in colors on some of it's models. More of it's gravel bike line seem to have some better color options.
Blues,
oranges,
reds,
greenish-yellow. Their other lines also have colors options too that seem to be more than they've had in previous years.
I imagine that it causes some issues for LBS's that can't afford to stock every model in every color. But I'm happy to see that maybe there will be some variety of colors out there on the road and trail. I don't care if it's gloss or matte, just show me some colorful bikes people!
Though the excuse that matte black might make an otherwise high dollar bike look less valuable in a high theft rate area is a good point to consider.