I just installed Rival 1 HRD on my bike. It's my first foray into disc brakes.
I believe I did everything properly, everything seems to be working as expected with one caveat.

It feels like the brake don't 'bite' until the lever is at like 75% pulled. After that, the brakes work well and modulate as I'd expect them to.
They aren't squishy or soft. Just a very long throw until they bite.

Is this normal? Did I do something wrong in the bleed process?