https://blog.lyft.com/posts/lyft-to-...keshare-leader
Yep, this has been rumored, but it's actually been consummated.
As part of this agreement, Lyft is acquiring Motivate’s technology and corporate functions, including its city contracts. Motivate’s bike maintenance and servicing operations will remain a standalone business, retaining the Motivate name, and will continue to support bikeshare systems across North America.