One of Atlanta's better bike shops - used to carry Trek, Cannondale, Cervelo, Scott... and lots of brands of accessories - went all in on Trek. Now, they have 90% Treks, a couple Cervelos, one or two Cannondales. Their accessories consist of Bontrager... and Bontrager.

I think they're just trying to make it easier for me to justify doing all of my shopping online. ;-) Their mechanics are still excellent, their fitter is really good, and the sales guys seem pretty solid. But now, I just feel like a Toyota guy in a Chevy dealership - just a showroom full of stuff I have little interest in.