We have a Trek owned and operated store in town and I've had pretty mixed (and mostly negative) experiences there. The first time I went there I was seriously shopping for a touring bike and wanted to check out the 520. I couldn't find anyone who could give me the time of day, so I scratched Trek off my shopping list and moved on. I wound up buying a Specialized AWOL.

I had the same experience last year when I was shopping for a road bike. I was very interested in the Domane, but again, I was treated so indifferently that I scratched that bike off my list and moved on, wound up buying a Scott Solace from a small local dealer instead.

A few months ago I was shopping for a gravel bike and was interested in the Checkpoint. I actually was treated very well when I went into the store this time round, it was a pleasant surprise! Alas I learned that the Aluminum framed model I was interested in wouldn't be available until late July and I really didn't want to wait that long so I explored a number of other options. I wound up loving (and buying) a Diverge E5 Comp.