Our Trek stores here aren't owned by Trek but they're Trek and Bontrager exclusive shops and when I was shopping for my bike last year it was a pretty awful experience. It's like going in and saying "here take my money" and they say "Oh we'll get to you later". huh???
I've actually gotta go by one of the locations on the way home from work today, I've heard they have a new manager and I need to look at saddles so we'll see how that goes. Lot's of bike stores can seem a bit uppity which I don't really understand? You're selling bikes...get over yourself and help your customers.