My only experience in a Trek owned store was not good.
I'll never buy a new Trek.

Some of the Specialized dominated stores are the same.
I'll never buy a new Specialized.

It's like many of the employees get a superiority complex over the products in their store. Must be the Corporate training programs.

They ask what bike you own, if it's not their brand, they go negative or get defensive.
My parting question to the Trek store manager was, Have you ever owned a bike other than Trek? Well No. So then you've got a lot to learn about bikes,... eh?

edit: If you live in USA, support bikes made in America, by craftsmen who are experienced in their trade. If you live elsewhere, buy from experienced local builders. Trek and Spesh will always have their supporters and enough buyers.